Here is a short list showing how much some of the worlds most iconic brands spent creating their logos.
Coca Cola Logo
Created by John Pemberton’s bookkeeper, Frank Mason Robinson in 1885, the Coca Cola logo is probably one of the worlds most recognised brands, apparently there was no charge for this logo (he must have kicked himself later).
In the autumn of 1997 the BBC introduced a brand new logo to coincide with the launch of their new digital channels. The new logo was designed by Martin Lambie-Nairn and the cost of changing the logo was estimated at £1.7 million a year over a three year implementation period.
With petrol prices rocketing BP came under attack when they unveiled a new logo in 2001, created by Landor and costing £4.6 million with a reported £132 million being spent over the following 2 years on rebranding its stationery, van liveries and manufacturing plants.
We don’t design logos for free, but then we don’t charge hundreds of thousands of pounds either, our logo design service costs just £200 +vat. If you are looking to have a logo designed from scratch or have an existing logo in low resolution that you would like converted to the industry standard vector format (£75 +vat), then please get in touch