{"id":412,"date":"2013-06-12T19:48:17","date_gmt":"2013-06-12T18:48:17","guid":{"rendered":"http:\/\/www.stationery-direct.co.uk\/blog\/?p=412"},"modified":"2021-01-19T13:33:58","modified_gmt":"2021-01-19T13:33:58","slug":"famous-logo-design-costs","status":"publish","type":"post","link":"https:\/\/www.stationery-direct.co.uk\/blog\/famous-logo-design-costs\/","title":{"rendered":"Famous Logo Design Costs"},"content":{"rendered":"<p>Here is a short list showing how much some of the worlds most iconic brands spent creating their logos.<\/p>\n<p>For example, did you know?&#8230;<br \/>\n<strong>Pepsi Logo<\/strong><br \/>\nCreated by Arnell Group in 2008 and not a million miles away from the original, this was reported to cost a cool $1 million!!<br \/>\n<a href=\"http:\/\/www.stationery-direct.co.uk\/blog\/famous-logo-design-costs\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-424\" src=\"http:\/\/www.stationery-direct.co.uk\/blog\/wp-content\/uploads\/2013\/06\/Pepsi-Logo.jpg\" alt=\"Pepsi Logo\" width=\"312\" height=\"208\" srcset=\"https:\/\/www.stationery-direct.co.uk\/blog\/wp-content\/uploads\/2013\/06\/Pepsi-Logo.jpg 312w, https:\/\/www.stationery-direct.co.uk\/blog\/wp-content\/uploads\/2013\/06\/Pepsi-Logo-300x200.jpg 300w\" sizes=\"auto, (max-width: 312px) 100vw, 312px\" \/><\/a><\/p>\n<p><!--more--><\/p>\n<p><strong>Coca Cola Logo<\/strong><br \/>\nCreated by John Pemberton&#8217;s bookkeeper, Frank Mason Robinson in 1885, the Coca Cola logo is probably one of the worlds most recognised brands, apparently there was no charge for this logo (he must have kicked himself later).<br \/>\n<a href=\"http:\/\/www.stationery-direct.co.uk\/blog\/famous-logo-design-costs\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-429\" src=\"http:\/\/www.stationery-direct.co.uk\/blog\/wp-content\/uploads\/2013\/06\/Coca-Cola-Logo.jpg\" alt=\"Coca Cola Logo\" width=\"312\" height=\"199\" srcset=\"https:\/\/www.stationery-direct.co.uk\/blog\/wp-content\/uploads\/2013\/06\/Coca-Cola-Logo.jpg 312w, https:\/\/www.stationery-direct.co.uk\/blog\/wp-content\/uploads\/2013\/06\/Coca-Cola-Logo-300x191.jpg 300w\" sizes=\"auto, (max-width: 312px) 100vw, 312px\" \/><\/a><\/p>\n<p><strong>BBC Logo<\/strong><br \/>\nIn the autumn of 1997 the BBC introduced a brand new logo to coincide with the launch of their new digital channels. The new logo was designed by Martin Lambie-Nairn and the cost of changing the logo was estimated at \u00a31.7 million a year over a three year implementation period.<br \/>\n<a href=\"http:\/\/www.stationery-direct.co.uk\/blog\/famous-logo-design-costs\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-426\" src=\"http:\/\/www.stationery-direct.co.uk\/blog\/wp-content\/uploads\/2013\/06\/BBC-Logo.jpg\" alt=\"BBC Logo\" width=\"312\" height=\"179\" srcset=\"https:\/\/www.stationery-direct.co.uk\/blog\/wp-content\/uploads\/2013\/06\/BBC-Logo.jpg 312w, https:\/\/www.stationery-direct.co.uk\/blog\/wp-content\/uploads\/2013\/06\/BBC-Logo-300x172.jpg 300w\" sizes=\"auto, (max-width: 312px) 100vw, 312px\" \/><\/a><\/p>\n<p><strong>BP Logo<\/strong><br \/>\nWith petrol prices rocketing BP came under attack when they unveiled a new logo in 2001, created by Landor and costing \u00a34.6 million with a reported \u00a3132 million being spent over the following 2 years on rebranding its stationery, van liveries and manufacturing plants.<br \/>\n<a href=\"http:\/\/www.stationery-direct.co.uk\/blog\/famous-logo-design-costs\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-427\" src=\"http:\/\/www.stationery-direct.co.uk\/blog\/wp-content\/uploads\/2013\/06\/BP-Logo.jpg\" alt=\"BP Logo\" width=\"312\" height=\"367\" srcset=\"https:\/\/www.stationery-direct.co.uk\/blog\/wp-content\/uploads\/2013\/06\/BP-Logo.jpg 312w, https:\/\/www.stationery-direct.co.uk\/blog\/wp-content\/uploads\/2013\/06\/BP-Logo-255x300.jpg 255w\" sizes=\"auto, (max-width: 312px) 100vw, 312px\" \/><\/a><\/p>\n<p><strong>London 2012 Olympics Logo<\/strong><br \/>\nCreated by Wolff Olins for a reported \u00a3400,000 and unveiled in 2007, the London 2012 Logo provoked a wave of immediate, negative and fierce criticism.<br \/>\n<a href=\"http:\/\/www.stationery-direct.co.uk\/blog\/famous-logo-design-costs\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-428\" src=\"http:\/\/www.stationery-direct.co.uk\/blog\/wp-content\/uploads\/2013\/06\/London-2012-Logo.jpg\" alt=\"London 2012 Logo\" width=\"312\" height=\"355\" srcset=\"https:\/\/www.stationery-direct.co.uk\/blog\/wp-content\/uploads\/2013\/06\/London-2012-Logo.jpg 312w, https:\/\/www.stationery-direct.co.uk\/blog\/wp-content\/uploads\/2013\/06\/London-2012-Logo-263x300.jpg 263w\" sizes=\"auto, (max-width: 312px) 100vw, 312px\" \/><\/a><\/p>\n<p>We don&#8217;t design logos for free, but then we don&#8217;t charge hundreds of thousands of pounds either, <a title=\"Logo Design\" href=\"http:\/\/www.stationery-direct.co.uk\/logo-design.php\">our logo design service<\/a> costs just \u00a3200 +vat. If you are looking to have a logo designed from scratch or have an existing logo in low resolution that you would like converted to the industry standard vector format (\u00a375 +vat), then please <a title=\"Contact Stationery Direct\" href=\"http:\/\/www.stationery-direct.co.uk\/contact.php\">get in touch<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is a short list showing how much some of the worlds most iconic brands spent creating their logos. For example, did you know?&#8230; Pepsi Logo Created by Arnell Group in 2008 and not a million miles away from the original, this was reported to cost a cool $1 million!!<\/p>\n","protected":false},"author":1,"featured_media":424,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[19],"class_list":["post-412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print-and-design","tag-logo-design"],"_links":{"self":[{"href":"https:\/\/www.stationery-direct.co.uk\/blog\/wp-json\/wp\/v2\/posts\/412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stationery-direct.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stationery-direct.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stationery-direct.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stationery-direct.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=412"}],"version-history":[{"count":43,"href":"https:\/\/www.stationery-direct.co.uk\/blog\/wp-json\/wp\/v2\/posts\/412\/revisions"}],"predecessor-version":[{"id":1597,"href":"https:\/\/www.stationery-direct.co.uk\/blog\/wp-json\/wp\/v2\/posts\/412\/revisions\/1597"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stationery-direct.co.uk\/blog\/wp-json\/wp\/v2\/media\/424"}],"wp:attachment":[{"href":"https:\/\/www.stationery-direct.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stationery-direct.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stationery-direct.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}