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	<title>Printing Blog &#124; Print Design Blog &#62; By Stationery Direct</title>
	<atom:link href="http://www.stationery-direct.co.uk/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.stationery-direct.co.uk/blog</link>
	<description>Tips and information on printing and print design.</description>
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		<title>Win CorelDRAW Graphics Suite X6 (worth over £450)</title>
		<link>http://www.stationery-direct.co.uk/blog/win-coreldraw-graphics-suite-x6/</link>
		<comments>http://www.stationery-direct.co.uk/blog/win-coreldraw-graphics-suite-x6/#comments</comments>
		<pubDate>Tue, 18 Jun 2013 11:53:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Competitions]]></category>
		<category><![CDATA[CorelDRAW X6]]></category>

		<guid isPermaLink="false">http://www.stationery-direct.co.uk/blog/?p=553</guid>
		<description><![CDATA[Stationery Direct are excited to share with you our latest competition&#8230; Yes you can win CorelDRAW Graphics Suite X6 worth over £450, all you have to do to be in with a chance of winning is&#8230; 1) Like/Follow/Connect with us on Facebook / Twitter / Google+ / LinkedIn 2) Share this competition page on any [...]]]></description>
				<content:encoded><![CDATA[<p>Stationery Direct are excited to share with you our latest competition&#8230;</p>
<p><a href="http://www.stationery-direct.co.uk/blog/win-coreldraw-graphics-suite-x6"><img src="http://www.stationery-direct.co.uk/blog/wp-content/uploads/2013/06/CorelDRAW-X6.png" alt="Win CorelDRAW Graphics Suite X6" width="293" height="219" class="alignleft size-full wp-image-556" /></a></p>
<p>Yes you can win <a href="http://www.corel.com/corel/product/index.jsp?pid=prod4260069&#038;cid=catalog3550067&#038;segid=5700006" title="CorelDRAW Graphics Suite X6" target="_blank">CorelDRAW Graphics Suite X6</a> worth over £450, all you have to do to be in with a chance of winning is&#8230;</p>
<p><strong>1) Like/Follow/Connect with us on <a href="http://www.facebook.com/stationerydirect" title="Like us on Facebook" target="_blank">Facebook</a> / <a href="http://twitter.com/SDPrinting" title="Follow us on Twitter" target="_blank">Twitter</a> / <a href="https://plus.google.com/105849750703474188465" title="Follow us on Google+" target="_blank">Google+</a> / <a href="http://uk.linkedin.com/in/stationerydirect" title="Connect with us on LinkedIn" target="_blank">LinkedIn</a></strong></p>
<p><strong>2) Share this competition page on any of the social media sites below.</strong></p>
<p><a href="http://www.facebook.com/share.php?u=http%3A%2F%2Fwww.stationery-direct.co.uk%2Fblog%2Fwin-coreldraw-graphics-suite-x6%2F&amp;t=Win+CorelDRAW+Graphics+Suite+X6+%28worth+over+%C2%A3450%29" title="Share this on Facebook" target="_blank" rel="nofollow"><img src="http://www.stationery-direct.co.uk/blog/wp-content/plugins/wp-socializer/public/social-icons/wp-socializer-sprite-mask-32px.gif" alt="Facebook" style="width:32px; height:32px; background: transparent url(http://www.stationery-direct.co.uk/blog/wp-content/plugins/wp-socializer/public/social-icons/wp-socializer-sprite-32px.png) no-repeat; background-position:0px -330px; border:0;"/></a> <a href="http://twitter.com/home?status=Win+CorelDRAW+Graphics+Suite+X6+%28worth+over+%C2%A3450%29%20-%20http%3A%2F%2Fwww.stationery-direct.co.uk%2Fblog%2Fwin-coreldraw-graphics-suite-x6%2F%20@SDPrinting" title="Tweet this !" target="_blank" rel="nofollow"><img src="http://www.stationery-direct.co.uk/blog/wp-content/plugins/wp-socializer/public/social-icons/wp-socializer-sprite-mask-32px.gif" alt="Twitter" style="width:32px; height:32px; background: transparent url(http://www.stationery-direct.co.uk/blog/wp-content/plugins/wp-socializer/public/social-icons/wp-socializer-sprite-32px.png) no-repeat; background-position:0px -1386px; border:0;"/></a> <a href="https://plus.google.com/share?url=http%3A%2F%2Fwww.stationery-direct.co.uk%2Fblog%2Fwin-coreldraw-graphics-suite-x6%2F" title="Share this on Google Plus" target="_blank" rel="nofollow"><img src="http://www.stationery-direct.co.uk/blog/wp-content/plugins/wp-socializer/public/social-icons/wp-socializer-sprite-mask-32px.gif" alt="Google Plus" style="width:32px; height:32px; background: transparent url(http://www.stationery-direct.co.uk/blog/wp-content/plugins/wp-socializer/public/social-icons/wp-socializer-sprite-32px.png) no-repeat; background-position:0px -495px; border:0;"/></a> <a href="http://www.linkedin.com/shareArticle?mini=true&amp;url=http%3A%2F%2Fwww.stationery-direct.co.uk%2Fblog%2Fwin-coreldraw-graphics-suite-x6%2F&amp;title=Win+CorelDRAW+Graphics+Suite+X6+%28worth+over+%C2%A3450%29&amp;source=Printing+Blog+%7C+Print+Design+Blog+%26gt%3B+By+Stationery+Direct+-+Tips+and+information+on+printing+and+print+design.&amp;summary=Stationery+Direct+are+excited+to+share+with+you+our+latest+competition...%0D%0A%0D%0A%0D%0A%0D%0AYes+you+can+win+CorelDraw+Graphics+Suite+X6+worth+over+%C2%A3450%2C+all+you+have+to+do+to+be+in+with+a+chance+of+winning+is+like+and+share+this+page+on+any+of+the+social+media" title="Share this on LinkedIn" target="_blank" rel="nofollow"><img src="http://www.stationery-direct.co.uk/blog/wp-content/plugins/wp-socializer/public/social-icons/wp-socializer-sprite-mask-32px.gif" alt="LinkedIn" style="width:32px; height:32px; background: transparent url(http://www.stationery-direct.co.uk/blog/wp-content/plugins/wp-socializer/public/social-icons/wp-socializer-sprite-32px.png) no-repeat; background-position:0px -693px; border:0;"/></a></p>
<p>Do the above on all sites to double, treble or quadruple your chances of winning.</p>
<p>We will pick a winner at random on July 31st 2013, so get liking &#038; sharing as you&#8217;ve got to be in it to win it!</p>
<p>GOOD LUCK!!</p>
<h3>Share and Enjoy</h3>

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		<title>Top 3 UK Graphic Design Forums</title>
		<link>http://www.stationery-direct.co.uk/blog/top-3-uk-graphic-design-forums/</link>
		<comments>http://www.stationery-direct.co.uk/blog/top-3-uk-graphic-design-forums/#comments</comments>
		<pubDate>Fri, 14 Jun 2013 10:47:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Print & Design]]></category>
		<category><![CDATA[design forums]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[graphic design forums]]></category>

		<guid isPermaLink="false">http://www.stationery-direct.co.uk/blog/?p=483</guid>
		<description><![CDATA[Graphic Design Forums are a great way to network with other people in the same industry as you. They provide a perfect platform for you to ask design-related questions, find advice on all aspects of freelancing/running your own business and tender for new work. They are a great place for you to obtain critique of [...]]]></description>
				<content:encoded><![CDATA[<p>Graphic Design Forums are a great way to network with other people in the same industry as you. They provide a perfect platform for you to ask design-related questions, find advice on all aspects of freelancing/running your own business and tender for new work.</p>
<p>They are a great place for you to obtain critique of recent projects and for you to offer your own advice and experience where you can. If you are not a designer but are looking for design-related services, such as: logo design, illustration, design for print or website design to name but a few then they are a great place to find professionals and obtain quotes.</p>
<p><a href="http://www.graphicdesignforums.co.uk"><img src="http://www.stationery-direct.co.uk/blog/wp-content/uploads/2013/06/Graphic-Design-Forums.gif" alt="Graphic Design Forums" width="340" height="83" class="alignright size-full wp-image-506" /></a></p>
<p><span id="more-483"></span></p>
<p><strong><a title="Graphic Design Forums" href="http://www.graphicdesignforums.co.uk" target="_blank">Graphic Design Forums</a></strong></p>
<p>Started in 2008, the GraphicDesignForums.co.uk has grown considerably over the last few years with over 6,800 members (as of 2013). The forum differs from most others as it only accepts members with a UK based IP address, ensuring all discussion/advice and assistance is UK related. The forum has many sub-forums on a variety of topics, from general graphic and website design, to SEO and business. You will find very friendly UK based members and as a result of their IP restriction, pretty much zero spam and in turn, quality posts.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://www.designforums.co.uk"><img src="http://www.stationery-direct.co.uk/blog/wp-content/uploads/2013/06/Design-Forums.gif" alt="Design Forums" width="340" height="90" class="alignright size-full wp-image-502" /></a></p>
<p><strong><a title="Design Forums" href="http://www.designforums.co.uk" target="_blank">Design Forums</a></strong></p>
<p>Started in 2007, the DesignForums.co.uk is another forum that is mainly UK targeted, although it does have many other members from around the world. With over 6,500 members (as of 2013) this is another popular forum with a friendly atmosphere. Any spam is dealt with quickly by the resident moderators and there are already over 93k (and counting) informative posts to choose from.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://www.estetica-design-forum.com"><img src="http://www.stationery-direct.co.uk/blog/wp-content/uploads/2013/06/Estetica-Design-Forum.gif" alt="Estetica Design Forum" width="339" height="74" class="alignright size-full wp-image-503" /></a></p>
<p><strong><a title="Estetica Design Forum" href="http://www.estetica-design-forum.com" target="_blank">Estetica Design Forum</a></strong></p>
<p>Started in 2007, Estetica Design Forum is a large forum accepting members from all over the world (although a fair proportion tend to be UK based) and as a result, discussion is varied and may not always apply to you dependant on where you live. The forum is very popular and has a whole host of sub-forums covering many topics. Estetica is by far the largest forum with a whopping 67k members (as of 2013), although only a proportion of those will be active.</p>
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		<title>The Importance of a Good Logo</title>
		<link>http://www.stationery-direct.co.uk/blog/the-importance-of-a-good-logo/</link>
		<comments>http://www.stationery-direct.co.uk/blog/the-importance-of-a-good-logo/#comments</comments>
		<pubDate>Thu, 13 Jun 2013 12:32:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Print & Design]]></category>
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">http://www.stationery-direct.co.uk/blog/?p=462</guid>
		<description><![CDATA[Logo Definition: &#8216;a design or symbol used by a company to advertise its products&#8217; A strong company Logo can really make a Business stand out from the crowd. The UK definition of &#8216;logo&#8217; is a &#8216;design or symbol used by a company to advertise its products&#8217; so it&#8217;s worth making sure that such an important [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.stationery-direct.co.uk/blog/the-benefits-of-a-good-logo"><img src="http://www.stationery-direct.co.uk/blog/wp-content/uploads/2013/06/McD-Logo.gif" alt="Good &amp; Bad Logos" width="599" height="284" class="alignleft size-full wp-image-478" /></a></p>
<p><strong>Logo Definition: &#8216;a design or symbol used by a company to advertise its products&#8217;</strong></p>
<p>A strong company Logo can really make a Business stand out from the crowd. The UK definition of &#8216;logo&#8217; is a &#8216;design or symbol used by a company to advertise its products&#8217; so it&#8217;s worth making sure that such an important element is designed well to represent your brand. </p>
<p>Think of a brand that is important to you, one that you trust or use time and time again, what do you remember most about it? The company mission statement? Probably not, the first thing you&#8217;re most likely to remember is the logo; something visual, an image. A classic example is McDonalds, love it or hate it everyone recognises the big &#8216;M&#8217;.</p>
<p><span id="more-462"></span></p>
<p>A poorly designed logo will be forgettable and may go unnoticed, it may even cause harm to your brand (see the doughboys logo above as an example), hardly the sort of impression you want to leave on potential new customers.</p>
<p>Not to mention that your logo will follow you everywhere, from your premises signage to business stationery (letterheads, business cards, leaflets, envelopes will all feature your logo), and important presentations to advertisements. A good logo will be simple and &#8216;easy on the eye&#8217;, appropriate to your business and the market, versatile enough to be replicated on a variety of materials and will stand the test of time; remaining effective in the years ahead.</p>
<p>If you are looking to have a logo designed from scratch or have an existing logo in low resolution that you would like converted to the industry standard vector format, then please take a look at our <a href="http://www.stationery-direct.co.uk/logo-design.php" title="Logo Design">logo design</a> page or <a href="http://www.stationery-direct.co.uk/contact.php" title="Contact Stationery Direct">get in touch</a>.</p>
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		<title>Famous Logo Design Costs</title>
		<link>http://www.stationery-direct.co.uk/blog/famous-logo-design-costs/</link>
		<comments>http://www.stationery-direct.co.uk/blog/famous-logo-design-costs/#comments</comments>
		<pubDate>Wed, 12 Jun 2013 18:48:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Print & Design]]></category>
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">http://www.stationery-direct.co.uk/blog/?p=412</guid>
		<description><![CDATA[Here is a short list showing how much some of the worlds most iconic brands spent creating their logos. For example, did you know?&#8230; &#160; Pepsi Logo Created by Arnell Group in 2008 and not a million miles away from the original, this was reported to cost a cool $1 million!! Coca Cola Logo Created [...]]]></description>
				<content:encoded><![CDATA[<p>Here is a short list showing how much some of the worlds most iconic brands spent creating their logos.</p>
<p>For example, did you know?&#8230;</p>
<p>&nbsp;<br />
<strong>Pepsi Logo</strong><br />
Created by Arnell Group in 2008 and not a million miles away from the original, this was reported to cost a cool $1 million!!<br />
<a href="http://www.stationery-direct.co.uk/blog/famous-logo-design-costs/"><img class="alignleft size-full wp-image-424" alt="Pepsi Logo" src="http://www.stationery-direct.co.uk/blog/wp-content/uploads/2013/06/Pepsi-Logo.jpg" width="312" height="208" /></a></p>
<p><span id="more-412"></span></p>
<p><strong>Coca Cola Logo</strong><br />
Created by John Pemberton&#8217;s bookkeeper, Frank Mason Robinson in 1885, the Coca Cola logo is probably one of the worlds most recognised brands, apparently there was no charge for this logo (he must have kicked himself later).<br />
<a href="http://www.stationery-direct.co.uk/blog/famous-logo-design-costs/"><img class="alignleft size-full wp-image-429" alt="Coca Cola Logo" src="http://www.stationery-direct.co.uk/blog/wp-content/uploads/2013/06/Coca-Cola-Logo.jpg" width="312" height="199" /></a></p>
<p><strong>BBC Logo</strong><br />
In the autumn of 1997 the BBC introduced a brand new logo to coincide with the launch of their new digital channels. The new logo was designed by Martin Lambie-Nairn and the cost of changing the logo was estimated at £1.7 million a year over a three year implementation period.<br />
<a href="http://www.stationery-direct.co.uk/blog/famous-logo-design-costs/"><img class="alignleft size-full wp-image-426" alt="BBC Logo" src="http://www.stationery-direct.co.uk/blog/wp-content/uploads/2013/06/BBC-Logo.jpg" width="312" height="179" /></a></p>
<p><strong>BP Logo</strong><br />
With petrol prices rocketing BP came under attack when they unveiled a new logo in 2001, created by Landor and costing £4.6 million with a reported £132 million being spent over the following 2 years on rebranding its stationery, van liveries and manufacturing plants.<br />
<a href="http://www.stationery-direct.co.uk/blog/famous-logo-design-costs/"><img class="alignleft size-full wp-image-427" alt="BP Logo" src="http://www.stationery-direct.co.uk/blog/wp-content/uploads/2013/06/BP-Logo.jpg" width="312" height="367" /></a></p>
<p><strong>London 2012 Olympics Logo</strong><br />
Created by Wolff Olins for a reported £400,000 and unveiled in 2007, the London 2012 Logo provoked a wave of immediate, negative and fierce criticism.<br />
<a href="http://www.stationery-direct.co.uk/blog/famous-logo-design-costs/"><img class="alignleft size-full wp-image-428" alt="London 2012 Logo" src="http://www.stationery-direct.co.uk/blog/wp-content/uploads/2013/06/London-2012-Logo.jpg" width="312" height="355" /></a></p>
<p>We don&#8217;t design logos for free, but then we don&#8217;t charge hundreds of thousands of pounds either, <a title="Logo Design" href="http://www.stationery-direct.co.uk/logo-design.php">our logo design service</a> costs just £200 +vat. If you are looking to have a logo designed from scratch or have an existing logo in low resolution that you would like converted to the industry standard vector format (£75 +vat), then please <a title="Contact Stationery Direct" href="http://www.stationery-direct.co.uk/contact.php">get in touch</a></p>
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		<title>500 x 400gsm Matt Laminated Business Cards only £19</title>
		<link>http://www.stationery-direct.co.uk/blog/500-x-400gsm-matt-laminated-business-cards-only-19/</link>
		<comments>http://www.stationery-direct.co.uk/blog/500-x-400gsm-matt-laminated-business-cards-only-19/#comments</comments>
		<pubDate>Wed, 12 Jun 2013 09:58:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Stationery Direct News]]></category>
		<category><![CDATA[business cards]]></category>

		<guid isPermaLink="false">http://www.stationery-direct.co.uk/blog/?p=408</guid>
		<description><![CDATA[We have an offer running until the end of June 2013 so be quick!! 500 x 400gsm Matt Laminated Business Cards, Litho Printed (best quality print process), Full Colour Print 1 or 2 sides (no change in price), Free Plain Cover Delivery. Only £19 +vat Click here to order]]></description>
				<content:encoded><![CDATA[<p>We have an offer running until the end of June 2013 so be quick!!</p>
<p>500 x 400gsm Matt Laminated Business Cards, Litho Printed (best quality print process), Full Colour Print 1 or 2 sides (no change in price), Free Plain Cover Delivery. Only £19 +vat</p>
<p><a href="http://www.stationery-direct.co.uk/print-offers.php?ID=191" title="Click here to order" target="_blank">Click here to order</a></p>
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		<title>FREE Unbranded Sample Packs</title>
		<link>http://www.stationery-direct.co.uk/blog/free-unbranded-sample-packs/</link>
		<comments>http://www.stationery-direct.co.uk/blog/free-unbranded-sample-packs/#comments</comments>
		<pubDate>Fri, 24 May 2013 10:55:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Print Reselling]]></category>

		<guid isPermaLink="false">http://www.stationery-direct.co.uk/blog/?p=397</guid>
		<description><![CDATA[We now offer unbranded sample packs for all of our registered Print Resellers. All sample packs are completely unbranded with no mention of Stationery Direct and include a selection of our most popular products, allowing you to show customers the print and stock quality available. To request a sample pack just get in touch, don&#8217;t [...]]]></description>
				<content:encoded><![CDATA[<p><strong>We now offer unbranded sample packs for all of our registered Print Resellers.</strong></p>
<p><a href="http://www.stationery-direct.co.uk/blog/free-unbranded-sample-packs/"><img src="http://www.stationery-direct.co.uk/blog/wp-content/uploads/2013/05/Sample-Packs.jpg" alt="FREE Unbranded Sample Packs" width="618" height="466" class="alignleft size-full wp-image-402" /></a></p>
<p>All sample packs are completely unbranded with no mention of Stationery Direct and include a selection of our most popular products, allowing you to show customers the print and stock quality available.</p>
<p>To request a sample pack just <a href="http://www.stationery-direct.co.uk/contact.php" title="Contact Stationery Direct">get in touch</a>, don&#8217;t forget to supply the name of your business and your full postal address. If you are not already a registered Print Reseller then <a href="http://www.stationery-direct.co.uk/print-reseller-scheme.php" title="Sign up to the Stationery Direct Print Reseller Scheme">sign up</a>, it&#8217;s FREE!</p>
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		<title>Social Media</title>
		<link>http://www.stationery-direct.co.uk/blog/social-media/</link>
		<comments>http://www.stationery-direct.co.uk/blog/social-media/#comments</comments>
		<pubDate>Mon, 13 May 2013 09:57:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Stationery Direct News]]></category>

		<guid isPermaLink="false">http://www.stationery-direct.co.uk/blog/?p=390</guid>
		<description><![CDATA[Don&#8217;t forget to follow us on Facebook, Twitter and Google+ for special offers and competitions.]]></description>
				<content:encoded><![CDATA[<p>Don&#8217;t forget to follow us on <a href="http://www.facebook.com/stationerydirect" title="Stationery Direct on Facebook" target="_blank">Facebook</a>, <a href="http://twitter.com/SDPrinting" title="Stationery Direct on Twitter" target="_blank">Twitter</a> and <a href="https://plus.google.com/105849750703474188465" title="Stationery Direct on Google+" target="_blank">Google+</a> for special offers and competitions.</p>
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		<title>Win a Wacom Intuous 4XL Tablet (worth over £500)</title>
		<link>http://www.stationery-direct.co.uk/blog/win-a-wacom-intuous-4xl-tablet-worth-over-500/</link>
		<comments>http://www.stationery-direct.co.uk/blog/win-a-wacom-intuous-4xl-tablet-worth-over-500/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 09:38:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Competitions]]></category>

		<guid isPermaLink="false">http://www.stationery-direct.co.uk/blog/?p=376</guid>
		<description><![CDATA[For a chance to win a Wacom Intuous 4XL Tablet (worth over £500) check out the easy to enter competition over on the Graphic Design Forums GOOD LUCK]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.graphicdesignforums.co.uk/graphic-design-competitions/9339-win-wacom-intuos-4xl-tablet-worth-500-a.html"><img src="http://www.stationery-direct.co.uk/blog/wp-content/uploads/2013/04/IntuousFour.png" alt="Win a Wacom Intuos 4XL Tablet worth over £500" width="293" height="219" class="alignleft size-full wp-image-381" /></a></p>
<p>For a chance to win a Wacom Intuous 4XL Tablet (worth over £500) check out the easy to enter competition over on the <a href="http://www.graphicdesignforums.co.uk/graphic-design-competitions/9339-win-wacom-intuos-4xl-tablet-worth-500-a.html" target="_blank">Graphic Design Forums</a></p>
<p>GOOD LUCK</p>
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		<title>The Two Sides Campaign</title>
		<link>http://www.stationery-direct.co.uk/blog/the-two-sides-campaign/</link>
		<comments>http://www.stationery-direct.co.uk/blog/the-two-sides-campaign/#comments</comments>
		<pubDate>Fri, 05 Apr 2013 12:37:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Print Industry News]]></category>

		<guid isPermaLink="false">http://www.stationery-direct.co.uk/blog/?p=348</guid>
		<description><![CDATA[Promoting the attractiveness and sustainability of print and paper We thought we’d share some more interesting reading from www.twosides.info Two Sides is an ‘initiative by companies from the Graphic Communications Value Chain’ whose ‘common goal is to promote the responsible production and use of print and paper, and dispel common environmental misconception’. So what does [...]]]></description>
				<content:encoded><![CDATA[<p><strong>Promoting the attractiveness and sustainability of print and paper</strong></p>
<p>We thought we’d share some more interesting reading from <a href="http://www.twosides.info" title="Two Sides" target="_blank">www.twosides.info</a></p>
<p>Two Sides is an ‘initiative by companies from the Graphic Communications Value Chain’ whose ‘common goal is to promote the responsible production and use of print and paper, and dispel common environmental misconception’.</p>
<p><span id="more-348"></span></p>
<p><strong>So what does all this mean?</strong><br />
As you will read on the Two Sides website the print and paper industries are under threat by Non-Government Organisations (NGO’s) who have taken advantage of the general misconceptions surrounding the printing industry and use of paper. There is an overwhelming belief amongst consumers that ‘paper damages forests and is a wasteful product’, which of course is not true paper is derived from wood, a natural and renewable material.</p>
<p>‘The print and paper industries now find themselves in the unusual position of having to define and justify the benefits and strengths of print and paper media; something that has always been taken for granted in the absence of other competition’.<br />
‘Those seeking to promote electronic media and associated services have taken advantage of consumer concerns and often promote electronic media as an environmentally friendly alternative to print and paper’.</p>
<p>As a result of a recent survey and other research (you can find out more about this on the Two Sides website), Two Sides has developed a new campaign entitled ‘No Wonder You Love Paper’. You will be likely to see many images like the one below in circulation promoting the campaign.</p>
<p><a href="http://www.stationery-direct.co.uk/blog/the-two-sides-campaign/"><img src="http://www.stationery-direct.co.uk/blog/wp-content/uploads/2013/04/NoWonder.gif" alt="Two Sides ‘No Wonder You Love Paper’ Campaign" width="283" height="225" class="alignleft size-full wp-image-356" /></a></p>
<p>Adverts from the campaign have two clear messages which talk about forestry or recycling.</p>
<p>One of which is:</p>
<p><em>Did you know that forests in Europe, which provide wood for making into paper and many other widely used materials, are 30% larger than in 1950? In fact they’re increasing by 1.5 million football pitches every year.†</p>
<p>Magazines are printed on paper from natural and renewable wood which is all good to know if you love reading your favourite magazine.</em></p>
<p><strong>† World Forest Resources, 1953 and UN FAO Global Forest Resources Assessment, 2010</strong></p>
<p><strong>Want to know more?</strong><br />
Take a look at <a href="http://www.twosides.info/No-Wonder-Campaign" title="Two Sides 'No Wonder You Love Paper' Campaign" target="_blank">Two Sides &#8216;No Wonder You Love Paper&#8217; Campaign</a></p>
<h3>Share and Enjoy</h3>

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		<title>Print Reseller Marketing</title>
		<link>http://www.stationery-direct.co.uk/blog/print-reseller-marketing/</link>
		<comments>http://www.stationery-direct.co.uk/blog/print-reseller-marketing/#comments</comments>
		<pubDate>Wed, 03 Apr 2013 11:14:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Print Reselling]]></category>
		<category><![CDATA[Print Reseller]]></category>
		<category><![CDATA[Print Reseller Schemes]]></category>

		<guid isPermaLink="false">http://www.stationery-direct.co.uk/blog/?p=257</guid>
		<description><![CDATA[We just wanted to bring to your attention a simple and cheap marketing campaign that we ran recently that gave some good results. Sometimes customers will see a good price and think that it is too good to be true, or that the quality will not be up to scratch, so we designed some business [...]]]></description>
				<content:encoded><![CDATA[<p>We just wanted to bring to your attention a simple and cheap marketing campaign that we ran recently that gave some good results. </p>
<p>Sometimes customers will see a good price and think that it is too good to be true, or that the quality will not be up to scratch, so we designed some business cards that would show the customer exactly what they would receive in terms of quality along with a competitive price for a set run.</p>
<p><span id="more-257"></span></p>
<p>The next part involved some leg work and posting them door to door on various business parks etc, you could hire a student or similar for this part, personally it was nice to get out of the office for a change. The response was extremely positive and generated lots of enquiries and orders.</p>
<p>If you want to run a marketing campaign similar to this then please <a href="http://www.stationery-direct.co.uk/contact.php">get in touch</a>, as we may be able to help out with the printing costs.</p>
<p><a href="http://www.stationery-direct.co.uk/blog/print-reseller-marketing"><img src="http://www.stationery-direct.co.uk/blog/wp-content/uploads/2013/04/BC-Front.gif" alt="Business Card" title="Business Card" width="340" height="220" class="alignleft size-full wp-image-264" /></a></p>
<p><a href="http://www.stationery-direct.co.uk/blog/print-reseller-marketing"><img src="http://www.stationery-direct.co.uk/blog/wp-content/uploads/2013/04/BC-Back.gif" alt="Business Card" title="Business Card" width="340" height="221" class="alignleft size-full wp-image-268" /></a></p>
<h3>Share and Enjoy</h3>

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